FASHION IS THE AMORE TO SURVIVE THE REALITY TO EVERYDAY LIFE
Be sure what you want and be sure about yourself. Fashion is not just beauty, it’s about good attitude. You have to believe in yourself and be strong.
International protocol manners offers a refreshingly unique and honest insight into the realities of styling the everyday woman and running a profitable styling business.
Most people on the course have no formal fashion training and they’re not looking for a career in high fashion – we’re all about the real woman/ man and the high street!
WHAT WILL I LEARN
BODY SHAPES
WARDROBE EDITS
SHOPPING
COURSE STRUCTURE
Day 1
Introduction to Personal Styling for real women
The role of a personal stylist and other types of styling jobs
Dressing for your body shape – why it’s so important.
Identifying and understanding different body shapes and scales (petite, tall and plus size) including using real women as models
What to and what not to wear for your body shape and body scale
How to recreate the hourglass frame
How to assess your clients body shape – 3 ways
Learn how to develop a capsule wardrobe – theory (golden rules) and practical task.
The importance of accessorising in the styling process
Day 2
Learn how to effectively communicate with clients – how to deal with awkward situations, difference of opinions.
Client administration, style questionnaire, terms and conditions, preparation kits
How to do a Wardrobe re-style
(including equipment needed, format, shopping list).
Complete a real wardrobe
re-style – practical session on real women.
A guide to online shopping
Day 3
Learn how to be a successful personal shopper including practical task in a shopping centre.
Setting up a business; starting with nothing, no marketing budget, no clients and no contacts!
Running your business – practical admin advice, tax, filing systems for receipts, invoice templates
Building your own website – no experience needed. Which templates to use and why.
Learn how to market your business with little or no budget